Posted: April 9th, 2022

Project Proposal

Project Proposal
Introduction
Coca Cola is an American multinational beverage firm who sells merchandise in over 200 international locations (The Coca Cola Firm, 2022). The corporate is at the moment headquartered in Atlanta, Georgia the place it initially started within the yr 1886 (The Coca Cola Firm, 2022). Over the past 10 years, the market capitalization for Coca Cola has boosted from roughly 152 to 267 billion (Corporations Market Cap, 2022) which implies that Coca Cola is a worthwhile publicly traded firm.

Project Concept
This undertaking dubbed “Massive Coke Vitality” focuses on establishing the brand new Coca Cola product – “Coca-Cola with Espresso Mocha” as a viable competitor within the international vitality drink house. The undertaking will use each conventional retail channels and the usage of social media platforms to succeed in out to each the Era Z and Millennial market segments.

Enterprise Case
With each the worldwide vitality drink and low areas set to develop by annual compound development charges of seven% (Investopedia, 2021) and 5.three% (Statista, 2022) respectively by 2025, there’s an apparent thirst amongst customers for extra caffeine of their alternative of beverage. As Coca Cola doesn’t have a foothold in both house presently, there is a chance for Coca Cola to increase its enterprise. This enlargement might show to be very important as extra prospects abandon conventional sugary drinks for more healthy options and vitality drinks. Rivals equivalent to PepsiCo, Purple Bull and Monster Vitality already efficiently occupy these areas.

Project Targets
 To ascertain Coca-Cola with Espresso Mocha as a viable product within the vitality drink house by capturing a minimum of three% of the general international vitality drink house within the first yr
 Seize 10% of the 18 to 25-year-old demographic in North America
 To extend Coca Cola’s international income by 5% within the subsequent 36 months
 To safe a minimum of one partnership with a online game firm inside the subsequent 12 months to Help break into goal markets

References
Corporations Market Cap (n.d). Market capitalization of Coca-Cola (KO). https://companiesmarketcap.com/coca-cola/marketcap
Espresso. (n.d.). Retrieved from https://www-statista-com.library.sheridanc.on.ca/outlook/cmo/hot-drinks/espresso/worldwide
Fontinelle, A. (2021, September 28). The Jolting Rise of the Vitality Drinks Trade. Investopedia. https://www.investopedia.com/articles/investing/022315/energy-drinks-industry.asp
The Coca-Cola Firm (2022). We’re Coca-Cola Canada. https://www.coca-cola.ca/our-company
The Coca-Cola Firm (2022). In regards to the Coca-Cola Firm. https://traders.coca-colacompany.com/about

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Introduction to the Project Proposal Coca-Cola is a multinational beverage company primarily based in the US that sells its merchandise in over 200 international locations (The Coca Cola Firm, 2022). The company is at the moment situated in Atlanta, Georgia, the place it was based in 1886. (The Coca Cola Firm, 2022). Coca-market Cola’s capitalization has elevated from round 152 to 267 billion over the last ten years (Corporations Market Cap, 2022), indicating that the corporate is a worthwhile publicly listed company.

Idea for a Project

This undertaking, known as “Massive Coke Vitality,” goals to ascertain the brand new Coca-Cola product, “Coca-Cola with Espresso Mocha,” as a aggressive contender within the worldwide vitality drink market. The idea will make use of each conventional retail channels and social media platforms.

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