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Posted: March 3rd, 2022
AT2 – assignment 2, Page 23 onwards.
AT2 – assignment 2, Page 23 onwards.
Assessment Activity 2:
Apply resolution Assessment strategies
Due: Week 7
Worth: 45%
Format: Report
Phrase size: 3000-3500
Studying outcomes: 2 to 7
Activity description
This Question Assignment lets you select from one in every of two choices.
Possibility 1 – Full your Assessment primarily based on the Catanza Applied sciences Case Examine offered beneath, or
Possibility 2 – Select a fancy multi-stage resolution case examine from your individual organisation.
Question Assignment 1
You might have been engaged as a guide to your organisation’s/Catanza govt to think about the knowledge offered. You might be requested to use resolution Assessment strategies to the choice downside going through your organisation/Catanza Applied sciences and advise the corporate on their final result choices and really useful course/s of motion. Clearly state any assumptions you will have made.
Your dialogue ought to embrace:
• An govt abstract
• A short overview of the important thing details and your method to the issue.
• A transparent assertion of assumptions in regards to the data offered and your Assessment.
• A choice tree of potential resolution paths and occasions together with Possibilities, Web Current Worth calculations, and Anticipated Values
• The appliance of a minimum of one different resolution-making approach lined throughout the unit, for instance SMART, Analytical Hierarchy Course of or Sensitivity Assessment.
• Really useful plan of action.
• For personal organisation choice: Further Appendices for background data and information.
Question Assignment 2
Focus on intimately the strengths and limitations of your Assessment within the context of the issue confronted by your organisation/Catanza Technlogies. Your dialogue of limitations ought to embrace consideration of potential biases, heuristics or different issues that will have been used or utilized by your organisation/Catanza and its employees.
Make particular suggestions for different data or investigations that will be wanted to enhance your Assessment.
NOTE: The identical two questions and standards apply to each choices. Nonetheless, if you’re conducting the case examine on your personal organisation, you will have to gather and provide the suitable background information and knowledge, to a minimum of the identical or larger stage of element offered for the Catanza Case Examine. This information and background data needs to be included in Appendices and won’t be included within the phrase rely. If you happen to consider that you simply would not have entry to suitably detailed background data and information for this Assessment, then it is suggested that you simply use the Catanza Applied sciences Case Examine.
Catanza Applied sciences Case Examine
(Written as at January 2019)
Learn the case examine which follows and reply the two questions on the conclusion.
Catanza Applied sciences was based in Brisbane in 2002 at Eagle Farm as a specialist in industrial sensor know-how. In 2008, they expanded into industrial robots, nonetheless this sector fell into decline main-as much as the departure of automotive producers from Australia by 2017. In 2014 they launched a business grade robotic flooring cleaner which has had a gentle development in revenues and market share.
The corporate’s turnover by product kind is proven beneath:
Product 2014 2015 2016 2017 2018
Industrial Sensors 16.2 12.eight 19.four 16.9 17.2
Industrial Robots eight.2 6.four four.9 four.7 5.1
Robotic Ground Cleaner zero.four zero.eight 1.three 1.9 2.6
The corporate is now (January 2019) contemplating the event of economic robotic garden administration instruments and gear and, as a primary step, an in depth plan has been put ahead to supply a business grade robotic lawnmower (code named the RLM19). Market analysis was performed in 2015-2016 and this revealed that business prospects make their choices on this market on the idea of mowing space per day primarily based on operating time per cost and battery charging time, most peak of minimize, precision of navigation, ease of programming, adaptability to uneven surfaces, hill-climbing skill, impediment sensing and avoidance, value, security and anti-theft.
Taking this market analysis data under consideration, the corporate is now searching for to develop a manufacturing prototype primarily based on one in every of two totally different approaches. Electrical wire (EW) perimeter or GPS and sensing navigation (GPS). For the EW mannequin, a wire is positioned across the perimeter of the realm to be mown after which related to an electrical supply. This mower is programmed to not cross the wire. Due to the necessity to lay wire and the battery life the EW mannequin could have a mowing space of about 3000 sq. metres per day. The GPS mannequin would use sensors to detect backyard edges and likewise GPS and mapping information to navigate with out use of the wire. This permits them to be extra versatile and suited to bigger areas of as much as 12000 sq. metres per day.
The market analysis and improvement of the designs up to now have already price $1.65 million. If a choice to proceed is made, it’s hoped that a profitable prototype will be developed by December 2019.
For the EW prototype, the companys chief engineer, Scott Shorten, has estimated that there’s a 75% probability that the December goal could possibly be achieved for the EW mannequin with an additional funding of $1.75m. If the goal is just not achieved, the corporate will overview the scenario in January 2020. It may determine to desert the whole challenge or to permit additional work on the prototype. Shorten estimates that modification of an unsuccessful prototype would price round $zero.eight million and the modifications would take an extra six months to implement. He’s, nonetheless, positive that every one issues can be overcome by finish June 2020.
For the GPS prototype, Shorten estimates that there’s a 60% probability that the December goal could possibly be achieved for the GPS mannequin with an additional funding of $three.3m. If the goal is just not achieved, the corporate will overview the scenario in January 2020. It may determine to desert the whole challenge or to permit additional work on the prototype. Shorten estimates that modification of an unsuccessful prototype would price round $1.9 million and the modifications would take an extra yr to implement. He’s, nonetheless, positive that every one issues can be overcome by finish December 2020.
Following the event of a profitable prototype, manufacturing can be performed in associate services in China. The manufacturing services require a six-month lead-time for retooling and part sourcing for the EW and twelve months for the GPS resolution.
If a profitable EW prototype was developed by Dec 2019, manufacturing may start in July 2020. Nonetheless, if the prototype improvement for the EW resolution took till June 2020, then manufacturing may start in Jan 2021. Shorten estimates the retooling and manufacturing line set-up prices for the EW resolution to be $1.25m. EW items are anticipated to promote for between $3500 and $4500.
If a profitable GPS prototype was developed by Dec 2019, manufacturing may start in
Jan 2021. Nonetheless, if the prototype improvement for the GPS resolution took till December 2020, then manufacturing wouldn’t start till Jan 2022. Shorten estimates the retooling and manufacturing line set-up prices for the GPS resolution to be $2.7m. GPS items are anticipated to promote for between $14000 and $16000.
Gross sales of the RLM19 can be supported by a significant promoting and advertising marketing campaign at commerce reveals, direct to grounds upkeep contractors, councils and different homeowners of golf programs, airfields and enjoying fields. This is able to be performed particularly within the first few months after its launch, demonstrating the key price saving advantages. With a view to estimate the gross sales that will outcome, in depth use has been product of market analysis, financial and trade-broad information. A key risk is the event of aggressive merchandise by main mower producers and new entrants with robotics and electrical motor applied sciences.
To simplify the issue, the administration staff has determined to estimate gross sales beneath two totally different market situations: Good, and Poor. These situations will be assumed to prevail via the whole lifetime of the product. The chances of those situations prevailing are thought to rely to some extent on how rapidly the product will be launched since an early launch will give Catanza an edge over potential opponents. The Advertising and marketing Division has estimated the next possibilities:
Market Circumstances Prevailing Good Poor
Month Manufacturing Commences
July 2020 zero.eight zero.2
January 2021 zero.65 zero.35
January 2022 zero.5 zero.5
It has been determined to make use of a 6-yr planning horizon (i.e. as much as December 2025) since technological developments would most likely imply that a new mannequin can be required for the marketplace for later years. The tables beneath present the estimated web money flows which is able to happen throughout the years of the merchandise life.
EW – Good EW – Poor GPS – Good GPS – Poor
1st 12 months $6m $2m $10m $4m
2nd 12 months $9m $4m $16m $7m
third 12 months $12m $6m $18m $9m
4th 12 months $16m $7m $22m $11m
fifth 12 months ** $18m $9m $26m $13m
** If required
Within the occasion of the both prototype improvement being cancelled it may be anticipated that the mental property related to the analysis output could have no residual worth.
The companys price of capital is estimated to be eight%. For simplicity, it may be assumed that every one money flows happen on the finish of the yr. Additionally, the impact of things like taxation and improvement grants needs to be ignored.
Assessment Submission Necessities:
Produce a report addressing the two questions – textual content, illustrations, diagrams and calculations – supported by reference to the sources of data and theoretical frameworks of understanding.
Confer with the Scholar Handbook for extra data
Assessment Standards
Please seek advice from the detailed marking rubric on the following web page.
Rubric: Assessment Activity 2
Assessment standards %
Allotted Educational Grading Standards
Format 20 Presentation and report format to prescribed AIM normal.
Demonstration of broad studying and inclusion of requisite references in Harvard reference model.
Educational writing acceptable to postgraduate stage of examine.
Clearly articulated. Nicely structured, logical circulate to argument.
Inside required phrase rely.
Ideas, Sensible Software and
Analytical Pondering 30 Demonstrates sensible software of resolution Assessment ideas to advise final result choices which might be nicely articulated and clearly drawn from Assessment.
Sensible Software 10 Clear assertion of assumptions.
Sensible
Software &
Analytical Pondering 10 Acceptable inclusion of illustrations, diagrams and proper calculations to help choices and recommendation.
Sensible
Software and
Suggestions 20 Detailed dialogue of strengths and limitations of study.
Suggestions 10 Efficient identification of different data that will be wanted to enhance the Assessment.
100 Complete
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