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Posted: February 24th, 2022
Mapping the Product Life Cycle (PLC) Presentation
Situation: You presently work as the advertising and marketing supervisor of your favourite firm/group and handle the success of one among its services or products. Your accountability is to observe the phases of the Product Life Cycle (PLC) and regulate the advertising and marketing methods as wanted in your product to thrive for so long as potential. At every stage, you assess modifications you should make to the product, value technique, in addition to competitors and revenue.
Create a 10- to 20-slide (not counting cowl slide or reference slide) Microsoft® PowerPoint® presentation with speaker’s notes masking the following standards:
Develop a slide setting the theme and targets of the presentation.
Outline and talk about the PLC idea and its significance to advertising and marketing managers.
Outline and talk about what function pricing technique has in advertising and marketing and the way advertising and marketing mangers resolve what technique to make use of.
Describewhat firm/group and product/service you’re utilizing.
Create one slide for every of the 4 phases of the PLC describing the stage and analyzes the implications every stage could have on value technique, product, competitors, and revenue in your chosen product/service. Use the product/service you chose for example every stage as it’s mentioned with unique examples.
Talk about the reasoning behind why the PLC is necessary to advertising and marketing managers and share examples of potential implications if it’s not monitored.
Cite a minimal of two peer-reviewed sources with one coming from the textbook or the College Library. Use in-text citations in the presentation slides and speaker’s notes to show your analysis.
Format your presentation in line with APA tips.
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