Posted: February 24th, 2022

Case Write-Up

In your write-up, please write a minimal of two pages (double-spaced, 12 level, Occasions New Roman is suitable) answering the questions listed under. 

How did the advertising marketing campaign for The Starvation Video games: Catching Hearth mark a departure from a standard advertising marketing campaign for a film? What was progressive concerning the advertising method adopted by Lionsgate?
transmedia storytelling marketing campaign must be persistent, pervasive, participatory, and customized. Critically consider the marketing campaign primarily based on these components.
Focus on why Lionsgate centered on partaking present followers quite than attracting new clients to the film. Do you agree with the choice to not concentrate on different segments like older clients or male clients?
Fastidiously evaluate all of the inventive and media techniques used within the marketing campaign. What did Lionsgate do properly and what may have been performed higher?

You may be graded on the depth of your Assessment. Use related factors from the case to justify your responses. Should you acknowledge a number of factors (e.g., there could also be a number of ways in which the marketing campaign departed from conventional campaigns) so you’ll want to embrace all of them. Use this case write-up to point out that you’ll be able to draw out related info from the case, and use them to argue your level. As outlined within the syllabus a portion of your case grade can even be primarily based in your involvement within the class dialogue. 

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