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Posted: February 23rd, 2022
Assessment 1: Case Research (particular person) – weight 20%
Learn Case Research four: United Airways – the IDIC mannequin and reply the next questions:
Q1. Establish the purchasers of United Airways.
Q2 How an airline firm can differentiate its clients in accordance with the worth they convey to the agency? Which metrics can be utilized to establish probably the most beneficial clients?
Q3 How the corporate interacts with the purchasers? Are you able to consider different ways in which the corporate may work together with its clients?
This fall What sort of service customization is supplied by the airline? Are you able to additional advocate different sorts/examples of service customization for United Airways?
Marking Information
Job No. | Scholar is ready to … | Assessment Job Most Marks: | Assessment Job Assigned Marks to Scholar: |
1 | The reply of Q1 | 5 | |
2 | The reply of Q2 | 5 | |
three | The reply of Q3 | 5 | |
four | The reply of This fall | 5 | |
Assessment Weight | Assessment Whole Marks Achievable | Assessment Whole Marks achieved by Scholar: | |
20 |
Scholar and Assessor signal right here to acknowledge the Assessment end result and any additional famous actions to be taken.
Assessor’s Suggestions: | |||
Assessor’s Title: | Date: | ||
Signature: | |||
Scholar’s Title: | Date: | ||
Signature: |
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