Posted: February 23rd, 2022

Assignment 50

College/ Division Title:  College of Enterprise – Division of Advertising


Course Title:  Buyer Relationship Advertising


Course Code: 20SMRB411


Teacher Title: Dr.Bashayer Al.Khalifah, Dr.Faidon Theofanidis


Evaluation 1 – Case Research (particular person)

Examination Date: week 5

Examination Time: N/A

Examination Location: N/A

Length: N/A



Scholar’s Title:

Scholar ID No:







1.      That is a person evaluation.

2.       College students can obtain the case examine from the course web page in MYLMS in week 5 . College students should reply the questions and submit their solutions utilizing a phrase doc in MYLMS (TURNIT IN is used to test for plagiarism).

three.      This evaluation is weighted at 20% of the general grade.





Mark ________/20



Suggestions: ________________________________________________________________



Teacher’s signature:     __________________________

Scholar’s Signature:         ___________________________


Evaluation 1: Case Research (particular person) – weight 20%

Learn Case Research four: United Airways – the IDIC mannequin and reply the next questions:

Q1. Establish the purchasers of United Airways.

Q2 How an airline firm can differentiate its clients in accordance with the worth they convey to the agency? Which metrics can be utilized to establish probably the most beneficial clients?

Q3 How the corporate interacts with the purchasers? Are you able to consider different ways in which the corporate may work together with its clients?

This fall What sort of service customization is supplied by the airline? Are you able to additional advocate different sorts/examples of service customization for United Airways?

  1. College students can obtain the case examine from the course web page in MYLMS in week 5 .
  2. College students should reply the above questions and submit their solutions utilizing a phrase doc in MYLMS (TURNIT IN )is used to test for plagiarism) earlier than 23:00 pm on 5/12/2020.
  3. The phrase doc should have a canopy web page. The quilt web page should embrace the title of the school, the title of the College, the Division title, the course title and code, the subject, pupil’s title and ID, professor’s title, date and site.
  4. (1 mark will probably be deducted from the general evaluation grade if three or extra parts are lacking from the quilt web page). Then, the solutions to the four questions should comply with utilizing applicable titles.
  5. There isn’t any requirement to incorporate government abstract, introduction and conclusion.
  6. In case you use educational sources then you should embrace a separate part titled references utilizing the Harvard reference system.
  7. Please use measurement 12 font with 1.5 line spacing in a Phrase doc (NO PDF).
  8. There’s a 10% deduction from the evaluation grade for each day of late submission.
  9.  College students with recognized particular wants are welcome to satisfy with the teacher for customized clarifications.

Marking Information

Job No.Scholar is ready to …Evaluation Job Most Marks:  Evaluation Job Assigned Marks to Scholar:  
1The reply of Q15 
2The reply of Q25 
threeThe reply of Q35 
fourThe reply of This fall5 
 Evaluation WeightEvaluation Whole Marks AchievableEvaluation Whole Marks achieved by Scholar:  

Scholar and Assessor signal right here to acknowledge the evaluation end result and any additional famous actions to be taken.

Assessor’s Suggestions:           
Assessor’s Title: Date:   
Scholar’s Title:    Date: 

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