Posted: February 19th, 2022

MAN4597 essay

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Running Head: BUSINESS PLAN

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BUSINESS PLAN

Business plan

Business plan

Problem statement

Fruits play a major role in the health of human beings. The benefits of fruits are as follows; fruits help in controlling diseases, fruits are the main source of vitamins and minerals in the human body, fruits also enable the person to enjoy a variety of flavors and textures, and finally, fruits are important because they help in maintaining good health of a person. Lack of fruits in a particular country or a region can be a major issue. Lack of fruits can lead to the development of various diseases. Also, fruits are essential elements in the aging population.

The lack of fruits business in the country is due to ignorance and lack of information among the business investors. Also, the sector of agriculture needs to initiate strategies that enable farmers to be able to plant fruits in America. Most of the fruits that are used in the united states of America are being imported from outside countries. (Mostafidi, et al. 2020) This makes it difficult for investors to be able to invest in these particular business types. The solution to these is to build the sector of agriculture in the united states of America. When the production of fruits is high, the supply of the fruits in the united states of America will increase, this will make it easier for many businesses to develop because they will be able to avoid the costs of importing fruits from another country.

In conclusion, this will be important for many businesses and also the economy itself. This is because the businesses will be able to employ people and also the government of the united states of America will benefit because the government will be able to get revenue from these businesses. Finally, the community will benefit a lot because they will be able to live in health. As a common say says “an apple a day keeps the doctor away”

The product I will import and distribute

Our business will be able to deal with three products; bananas, avocados, and oranges. In these products, we believe that they will be able to satisfy the needs of our customers in California and across the united states of America. Our company will be able to import the three products, bananas, oranges and avocados. The two fruits bananas and avocados will be imported from our neighboring countries. (González-Ruíz, et al. 2021) For instance, we will be able to import bananas from the three neighboring countries, these countries include; Guatemala, Ecuador, and Costa Rica. While the avocados will be imported from Mexico. Finally, the oranges will be imported from one of the states in America which is Florida.

Our company will be able to distribute the three products; bananas, oranges, and avocados. These products will be distributed in two forms. Our company initiates a strategy to sell the fruits as a whole and also to make fruit juice from the fruits. Our company will be able to partner with various businesses such as supermarkets in the distribution of our products. Also, we intend to open shops in major sub-towns in the state of Florida. This will enable us as the company to distribute our products and most importantly our customers will be able to get our products in the term. This will be important because it will create a great customer experience hence resulting in improving our business.

How we will import the product

Since most of our products are being sourced from outside, our business intends to import the products in two ways. For the products that we will be able to import from outside our countries such as bananas and avocados, we intend to use airline as a means of transport. Our employees will be based in these countries. Their main duty will be to look for these fruits buy them and cargo them to the united states of America. (Chen, 2018) While in the case of oranges. Since oranges are available in our country, our business intends to import them using trucks. This will be easily done by getting like five farmers who will be able to send our product to California upon our request.

The structure of our business will be a partnership, this is because we will partner with various businesses in the states such as hotels and supermarkets. For these businesses, the price for the product will be wholesale so that they can be able to make also a profit from our products.

Reasons why my plan is feasible

Our plan is feasible because of the following ways; to begin with, there is a high demand for fruits like bananas, oranges, and avocados. This is because, the state of California is mostly dominated by the following fruits; pawpaw, American persimmon, caper, cherry of the Rio Grande, and thimbleberry. Due to this, there is a high demand for foreign fruits. Our plan is also feasible because there is an excess supply of these fruits in the world. For instance, most of the African countries produce these fruits in plenty, and finally, our plan is feasible because there is the availability of labor, there is labor, employees are available to be able to distribute these products in the region of California state.

The expected outcomes that back my approach

The expected outcomes that back my approach are; our business tends to open branches across the state of California. (Lemos-Espinal, et al. 2020) This is to make our product accessible to our customers. Also in five years, our business intends to extend our services to the states that are neighbors to California (Oregon, Nevada, Arizona, Mexican state, and Colorado). Also in ten years period, our business intends to offer services in all the states of America.

References:

Mostafidi, M., Sanjabi, M. R., Shirkhan, F., & Zahedi, M. T. (2020). A review of recent trends in the development of the microbial safety of fruits and vegetables. Trends in Food Science & Technology.

González-Ruíz, A. V., Palomino-Hermosillo, Y. A., Balois-Morales, R., Ochoa-Jiménez, V. A., Casas-Junco, P. P., López-Guzmán, G. G., … & Bautista-Rosales, P. U. (2021). Pathogenic Fungi Associated with Soursop Fruits (Annona muricata L.) during Postharvest in Nayarit, Mexico. Horticulturae, 7(11), 471.

Chen, F. (2018). Study on Problems and Countermeasures of Cargo Transportation at Haikou Airport.

Gosliner, W., Brown, D. M., Sun, B. C., Woodward-Lopez, G., & Crawford, P. B. (2018). Availability, quality, and price of produce in low-income neighborhood food stores in California raise equity issues. Public health nutrition, 21(9), 1639-1648.

Lemos-Espinal, J. A., & Smith, G. R. (2020). A checklist of the amphibians and reptiles of Sinaloa, Mexico with a conservation status summary and comparisons with neighboring states. ZooKeys, (931).—-

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SUMMARY: BUSINESS PLAN

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PLAN DE COMMERCE

Business strategy

Business strategy

Statement of the Problem

Fruits are extremely beneficial to human health. The benefits of fruits are as follows: fruits aid in disease control, fruits are the primary source of vitamins and minerals in the human body, fruits allow the person to enjoy a variety of flavors and textures, and finally, fruits are important because they aid in the maintenance of a person’s good health. A country’s or region’s lack of fruits can be a serious issue. A lack of fruits can result in the development of a variety of ailments. Fruits are very important for the elderly population.

Ignorance is to blame for the country’s lack of fruit business.

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