Posted: February 18th, 2022

Devry MKTG310 Midterm Exam 2 ANSWERS

MKTG 310 Midterm Exam 2 ANSWERSQuestion :(TCO 3) All of the following are listed by the text as functional areas of a cultural system EXCEPT for ________.Points Received:5 of 52.Question :(TCO ) The process whereby a product formerly associated with a specific ethnic group is detached from its roots and marketed to other subcultures is called ________.Points Received:5 of 53.Question :(TCO 2) Having traditional values and believing in fitting in rather than rebelling is a characteristic of ________.Points Received:5 of 54.Question :(TCO 5) When a gas station blows a fresh coffee smell around the gas pumps to tempt customers to come inside for a cup, the gas station is using a form of ________ marketing to influence customers.Points Received:5 of 55.Question :(TCO 7) Compare and contrast the uses of the emotional appeals of sex, humor, and fear in advertising. What are the strengths and weaknesses of each?Points Received:40 of 406.Question :(TCO 1) Some people have been offended when marketers refer to an event such as the Super Bowl as a sacred event. They believe that business people are being disrespectful. Write my Essay Online Writing Service with Professional Essay Writers – Explain how the concept of “sacred” in consumer behavior is both the same and different from the concept of “sacred” in a traditional religious context.

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