Posted: February 17th, 2022

Whole Foods Market

Whole Foods Market: 2010 Learn how to Develop in An More and more Aggressive Market? Patricia Harasta and Alan N. Hoffman
A Case Research Assessment
Antonia Jackson

MBA
Dr. Pamela Barnes
13 October 2013
I. Introduction
Whole Foods Market is likely one of the largest natural and pure entire meals suppliers on this planet. They supply all kinds of choose meals which might be with out hormones or antibiotics and are stamped with the U.S. Division of Agriculture’s stamp of approval. They worth the truth that they’ll present individuals with entry to wholesome meals and be recognized with being socially and environmentally accountable. II. Historical past
Whole Foods Market began off as being Safer Means pure grocery retailer in 1978. Nevertheless they weren’t profitable as a result of location and solely being vegetarian. Finally what made the corporate develop is once they mixed with Clarsville Pure Grocery to turn out to be Whole Foods Market. Whole Foods Market’s technique was to develop as huge as potential. The primary initiative they took was to personal and function a number of subsidiaries which have been something from espresso roasting to seafood processing. The n ext factor they did they took their firm to new heights have been mergers and acquisitions which the largest acquisition was with Wild Oats which got here underneath a lot criticism from the FTC. Lastly Whole Foods has additionally grown into different markets across the globe which offers them with the potential to develop.
III. Strategic Assessment
a. SWOT Assessment
a.i) Inside Strengths and Weaknesses
Whole Foods Market has since its inception had nice strengths. They have been amongst only some that offered pure entire and natural meals. Considered one of their biggest strengths has been their location. They strategically positioned shops in areas of prosperous neighborhoods. They aim individuals who have training
and who can be extra educated and conscientious of wholesome dwelling. They strategically designed their shops to be extra inviting and heat for his or her prospects. One other nice energy that Whole Foods have is the strategic planning of inserting as many shops as potential across the nation. A weak point that Whole Foods have is their fame. A fame for a grocer is essential to its survival they usually have the fame of being very costly or some name it “entire paycheck.” a.ii) Exterior Atmosphere
One of many largest exterior environmental threats towards Whole Foods is will increase in home competitors. At its inception Whole Foods was one of many solely suppliers of natural meals. Nevertheless now there are numerous rivals who’ve taken aside of this ever going curiosity in our society for higher dwelling. Shops reminiscent of Wal-Mart and Goal have joined the bandwagon of offering their prospects with natural meals. With many shops now providing natural meals this has put a dent within the availability of natural meals in different phrases has shorten the availability of natural meals to Whole Foods. One other exterior environmental menace was the economic system. When the economic system went down in the course of the recession many individuals needed to make powerful decisions when it got here to their funds and one of many largest issues that have been modified was the quantity that they spent on groceries. Many individuals simply merely deemed pure natural meals as being costly and never a necessity. A significant alternative that Whole Foods have embraced was that in the course of the recession Whole Foods acknowledged that they should make changes lower the general costs. One other main alternative that they should embrace is advertising the need of entire natural meals. Letting individuals know that consuming proper is significant to survival and their general well being. a.iii) Analysis
The corporate general is in a robust aggressive place. With the acquisition of a number of subsidiaries it was capable of increase their market even larger. The shops’ surroundings offers an distinctive purchasing expertise for the shoppers with a really clear surroundings and a useful workers. Whole Foods has many alternatives to show their threats into alternatives. Considered one of their main threats are different natural entire meals rivals. Opponents like Dealer Joe who provides natural meals at aggressive pricing whereas nonetheless remaining at top quality requirements. What Whole Foods can do is see what the
competitors is providing and supply one thing even higher to its buyer base. One other menace that they’ll flip into a chance is do what they see rivals do reminiscent of supply particular merchandise by gross sales which is able to entice a bigger buyer base.
a.iv) Monetary Assessment
Whole Foods monetary place
IV. Company Stage Technique
V. Enterprise Stage Technique
VI. Options
VII. Suggestions.

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