Posted: February 17th, 2022

Principles of Marketing

American Worldwide College of Bangladesh Topic: Principles Of Marketing Part: Ok Title and ID of the members of the group1. Islam Aminul 2. Islam Touhidul three. Rahman Md Mostafizor four. Shahnawaz Khan 5. Khalid Ibrahim Submitted To, Samira Nuzhat Lecturer AIUB Final date of submission: 19 April 2010.
2 09-14147-2 09-14139-2 09-14084-2 09-14134-2 08-11892-2 Date: 19 April 2010 Samira Nuzhat Course Teacher Principles of Marketing Topic: Submission of report.Expensive Madam, It offers ours immense pleasure to submit a report on “Pran”. This report is submitted as a partial achievement as an element of our course. The preparation of the report has given ours and insightful expertise and in-depth data on “pran firm” in Bangladesh. We’ve given our greatest effort to make it a worthy one and every side of the issue is taken into account and studied as required. If any confusion arises or additional clarification is required, we will be accessible to elucidate the matter to you as and when required regardless of when required regardless of having limitations.Your benign and authoritative recommendation will encourage us to conduct additional flawless analysis in future.
Yours sincerely, 1. Islam Aminul 2. Islam Touhidul three. Rahman Md Mostafizor four. Shahnawaz Khan 5. Khalid Ibrahim 09-14147-2 09-14139-2 09-14084-2 09-14134-2 08-11892-2 three ACKNOWLEDGEMENT Whereas getting ready the report, We acknowledgement the encouragement and full steering given by my course teacher . with out his relentless help, it might have been not possible to conduct this research.

We categorical my gratitude to our teacher for offering us detailed suggestions and technical help on the report.In addition to, a quantity of folks and establishments are to be thanked. four TABLE OF CONTENT: SL NO 01 02 03 04 05 06 07 08 09 TABLE OF CONTENT CURRENT MERKETING POSITION PRODUCT REVIEW COMPETETIVE REVIEW DISTRIBUTION REVIEW SWOT ANALYSIS OBJECTIVES POSITION PRICING ACTION PLAN 5 Present Market State of affairs PRAN Group was born in 1980. Retaining in view the company mission of the Group they’ve over time diversified their actions in a number of areas. PRAN’s greatest asset is their competent staff of hands-on managers and devoted staff.PRAN is Bangladesh’s largest grower and processor of fruit and veggies. Their contract growers domesticate the choicest fruit and veggies, that are processed of their fashionable and hygienic factories to highest high quality & worldwide requirements.
Pran based 28 years in the past by many entrepreneurs with expertise within the product market of Bangladesh. Differing kinds of merchandise more and more in style at present,forecasts recommend that annual gross sales of such merchandise will develop at greater than 49 % for the subsequent three years.As a result of our inhabitants is rising day-to-day and merchandise wanted can also be rising. To realize market share on this atmosphere, pran should rigorously goal particular segments with options that delivers advantages worth by every buyer group. 6 Product Assessment: Pran Puffed Rice (Muri) 500g Pran Spice Powder Coriander Pran Spice Powder Turmeric Pran Frooto Mango Juice 250ml Pran Scorching Tomato Sauce 1L Pran Combined Fruits Jam Pran Frooti Orange Juice 7 Pran Frooti Mango Juice Pran Chanachur 350g Pran White Vinegar *Pran up *Pran oil *Pran cola *Pran mango bar *Pran cocolate And so forth… Aggressive Assessment: The Emergence of new product, marked by Pran group, manufactures and carriers has pressured trade members to repeatedly add options and minimize costs. Inside a really quick time Pran would begin exporting to papur New Guinea, East Timor, Brunei, Mauritius Reunion, and Algeria, amongst different international locations. At current it’s exporting to 73 international locations everywhere in the world and it has been conferred essentially the most prestigious export trophy for the final six consecutive years for its export actions.
Resulting from gradual growth of the amount of Pran merchandise and since of higher advertising and marketing and distribution initiatives, it’s creating hype amongst different international locations. Competitors from specialised merchandise for drinks such ac Acme, 7up, are main elements as properly. Key competitons embody: *Coca-cola: Coca cola is a well-known model. It’s a excessive development model that’s unfold all over the place. Its style is sweet. Its producing or making processing may be very sharp. Everybody select coca cola.
*Segan mango juice: College students and youthful individuals select this one. Its style is sweet like pure mango juice. Its value is much less. Additionally it is very well-known to all. Agency contemporary milk: Collected immediately from their very own Milk Assortment Facilities across the nation from chosen cows. Agency contemporary milk is Extremely Excessive Temperature (UHT) processed to take care of lengthy life and retain all of the qualities and richness of cows contemporary milk. 9 *Radhuni: Radhuni pure mustard oil is manufactured from the best grade of indigenous mustard seeds and purified in absolutely automated plant.
Mustard seeds is want to supply it. It’s a well-known model. *MUM ingesting water: Mum pure ingesting water conforms to WHO and BSTI pointers. It’s wealthy in minerals, properly balanced and preferrred for folks of all ages.It accommodates precious minerals our physique wants every single day. This water is packed in pet bottle, which is permitted by FDA USA for meals packaging. Regardless of this robust competitors, Pran can carve out a particular picture and achieve recognition among the many focused segments.
There are additionally many merchandise that construct their attraction to folks. Cocolate, sizzling tomato sauce, ketchup, jam, jelly, borhani, orange juice, chanachur, rice, vinegar, biscuits, and many others are very identified to all. 10 Distribution Assessment: On this part entrepreneurs checklist a very powerful channels present an outline of every channel association and point out any new developments or tendencies.Pran merchandise will likely be distributed trough a community of retailers within the high excessive sellable markets. Among the many most necessary channel companions being contracted are: Firstly if the product is made, than it’s proven within the wave web page. That is like one other international locations. Its value like all info will embody.
For on this international locations sellable product means major packing product are divided into some group. Every group has 5 – 6 members and it has just one boss. The boss preserve all issues. She or he then observe and declare that what place the merchandise will go. It there may be ack of product boss will searve. 11 SWOT Assessment of PRAN STRENGTH • • • • • • • • • • • • Massive firm Expertise Larger sources of finance Larger management over sources of uncooked supplies Danger-pooling Big distribution community Weaknesses Disproportionate promotions technique Management Lack of first-mover’s benefit In-house media planning and promotional actions Distance and transportation price Perishable merchandise OPPORTUNITY • • • • • • • • • Big demand Abroad growth Pure sources Low cost labor Ethnocentrism Authorities incentives Worth Added Tax (VAT) Obligation Downside facility Money IncentivesTHREATS • Worth wars with rivals • Stricter well being and technical requirements • Lowered advantages • Competitors 12 OBJECTIVES: Marketing Targets: •Preserve optimistic regular development every month. •Improve market penetration each quarter.
•Generate elevated model consciousness quantified by reactions/suggestions of clients on the commerce exhibits. Monetary Targets: •Lower buyer acquisition prices by 1% 1 / 4. •Proceed to lower variable prices via efficiencies gained from expertise. •Improve revenue margins by zero. 5% per quarter. 13 Product positioning methods:The product is a mango fruit juice, which we wish to place as a wholesome various to carbonated drinks and different synthetic sodas and drinks & meals. The mango juice will add selection to the eating regimen for the folks of UAE.
That’s the reason we need to place Pran meals a fast-paced shopper good in UAE. To large Bangladeshi expatriates residing in UAE, Pran can even serve a nationwide image and be a supply of pleasure. Although Pran’s high quality is ISO 9001 licensed it could have to extend its high quality farther because it must compete towards some of the world leaders in mango drink &meals producers.Pricing technique: We predict that since there’s a quantity of competing manufacturers within the mango juice market, Pran ought to comply with the market pricing technique. The penetrative pricing coverage needs to be utilized in Pran’s case as a result of BANGLADESH is nation with low per capita earnings ($ 1000) cash is an element to the shoppers in BANGLADESH. Additionally the truth that there are quite a bit of excessive profiled manufacturers, that are already fairly competitively priced, makes penetration pricing much less applicable 14 15 16

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