Posted: February 17th, 2022

Marketing Plan Analysis for a New Shop

Lyceum of the Philippines College Normal Trias, Cavite Marketing Plan Submitted by: Alvarado, Jovelyn Austria, John Kerwin Bayya, Mark Angel Blasco, Thyrone Luigi Casimiro, Ardee Darren Casitas, Vergel Ramirez, Jonathan Rosella, Julius Tanael, Joanna Terrobias, Juan Paolo Villanueva, Neill Joshua I. Govt Abstract As a requirement for the advertising and marketing topic, we, the third yr college students made this advertising and marketing plan relating to a memento store.
We selected to call the store, Treasure Chest, as a result of treasures are linked with the Pirates commerce mark of the Lyceum of the Philippines College. Treasure Chest will probably be situated within the floor ground of the brand new constructing of LPU-Cavite Campus, close to the Bookstore and can function this coming June 2013. Treasure Chest makes a speciality of an assortment of high-quality merchandise starting from personalized t-shirts, varsity jackets and completely different equipment. Since situated inside a personal college, Treasure Chest caters from center to higher class college students, colleges and guests.
What differentiate our firm from different specialty retailers are our “one-of-a-kind” product line and a variety of unique, proprietary merchandise we designed ourselves and apart from that Treasure Chest will probably be additionally the primary and solely memento store that will probably be established contained in the Lyceum of the Philippines College- Cavite Campus. Treasure Chest plans to generate reasonable earnings within the yr one for the enterprise continues to be rising. We additionally plan to develop our firm web site and rent people to Help us design extra for the enterprise within the coming years.

We additionally plan to broaden our product line if the shoppers have simply accepted our enterprise. II. Present Marketing State of affairs Market Treasure Chest goal market will probably be the entire individuals throughout the college. To be actual, market will probably be comprised of the teams from: * Era Z – That is composed primarily of highschool college students and decrease faculty yr stage that are born with full know-how. As a result of they’re extra into web particularly the social networking websites, in addition they know the pattern these days of personalized and specialised clothes.
They’re smarter, and so they’re demanding we take them significantly as main customers. * Era Y – That is composed of principally faculty college students within the second to fourth yr and identical to the era Z, continues to be into Web world. In addition they are likely to engaged into on-line purchasing, that’s why a web site will probably be developed within the subsequent yr to cater them additionally. They’re extra ethnically numerous and is experiencing large progress in spending energy * Era X – this group consists primarily of the colleges within the youthful years and nonetheless we contemplate them as markets for they’re additionally following the pattern of these days.
Some are married additionally and will probably be having kids to allow them to purchase our product not for them however for their youngster as a present which principally within the era Z. As a memento store situated inside a personal college with a inhabitants of virtually six thousand, we expect to have a market from center to higher class and consisted of a mixture of female and male clients. These are principally college students, colleges and likewise the guests. They’re educated and discover “word-of-mouth” and referrals from pals and colleagues extraordinarily vital when making selections.
Although of the financial scenario these days, analysis have discovered customers have repeatedly been targeted on how they give the impression of being, how they costume and are they nonetheless in for the style. Treasure Chest will promote inexpensive merchandise however not sacrificing the standard. We guarantee to offer merchandise that may assure buyer’s satisfaction Product Combine Treasure Chest gives an assorted ensemble of t-shirts, varsity jackets and different equipment designed to suit the shopper’s private fashion. Our memento store additionally incorporates unique proprietary merchandise made by us. What began out as a interest for us quickly developed into a promising enterprise enterprise.
After assembly we realized that we shared pursuits and a related interest. We have now assembled an array of gifted and approachable distributors, Joanna Tanael and Jonathan Ramirez together with skillful craftsmen, Kerwin Austria, Thyrone Blasco and Ardee Casimiro and enterprise entrepreneurs who will showcase a distinctive product line that may embody Treasure Chest’s tag line “Pirata ako! Sa damit, gamit at iba pa”. The next are the product line supplied by Treasure Chest: * T-shirts – Our providing of specialised and customised garment to mirror a college faculty and particular person fashion will certainly improve the client’s wardrobe.
We use graphic imagery together with the Helpance of nice artist, Juan Paolo Terrobias. Value on this product ranges from 150. 00php to 350. 00php. * Varsity Jackets – The favored varsity jackets will probably be much more common due to the latest and coolest design supplied by Treasure Chest along with extraordinary materials. Value on this product ranges from 300. 00php to 500. 00php * Equipment – Our product line of equipment is a assortment of recent accents that clients can actually join with. This contains; * Ballers – Value ranges from 20. 00php to 50. 0php * Ballpen – Value ranges from 10. 00php to 20. 00php * Pin – Value ranges from 50. 00php to 100. 00php * Key Chain – Value ranges from 20. 00php to 35. 00php * Caps – Value ranges from 100. 00php to 300. 00php Pattern of the merchandise we provide are displayed on the following web page. Competitors Specialty present retailers have the flexibility to tell apart themselves merely by the varieties of merchandise and/or providers that they provide and Treasure Chest is not any exception. Although that is the primary memento store contained in the college and there’s no competitors inside.
We nonetheless have recognized and performed an in-depth Assessment of two of our opponents situated close to the campus. To Help in a simpler Assessment, Neill Villanueva and Vergel Casitas visited all two opponents to look at pricing constructions, firm picture, traffic-flow, location and vary of service. The Assessment proved to be priceless to Treasure Chest in figuring out our aggressive edge, areas of uniqueness, and advertising and marketing “area of interest. ” * SM Metropolis Dasmarinas – SM Metropolis Dasmarinas is a Supermall situated alongside Governor’s Drive, Brgy. Sampaloc 1, Dasmarinas Metropolis, Cavite.
The mall attracts a day by day pedestrian rely of 400,00zero throughout weekends and 100,00zero throughout weekdays, making it probably the most worthwhile and profitable SM Supermall constructed and operated by the main mall developer. As a mall many stalls inside have a tendency to supply the identical product line as we provide. Their goal market varies, from child boomers to era z. Value ranges from 100. 00php to 1000. 00php. Hours of operation are Monday by way of Sunday 10 a. m. — 9 p. m. * Robinsons Place Dasmarinas – is a shopping center owned and operated by Robinsons Land, the second largest mall operator within the Philippines.
It’s the 13th mall opened by Robinsons and the 2nd mall in Cavite province. Positioned throughout the corners of the busiest highways within the province, this Three-level shopping center has over 150 retailers, eating shops, leisure amenities and repair facilities. Throughout the construction is its rival mall, SM Metropolis Dasmarinas. And identical to SM, it has the stalls that may provide the identical product as we do and market additionally varies. Robinsons operates from Monday to Sunday, 10:00 am to eight:00 pm. Distribution Treasure Chest sells t-shirts, varsity jackets and equipment that’s personalized and personalised by us.
Uncooked supplies equivalent to t-shirts and plain jackets will probably be from a recognized provider, Blue Nook, whereas equipment will probably be from a novelty store and with our creativity will create new and fascinating merchandise. Treasure Chest is engaged in a zero-level distribution whereby we immediately promote what we had manufactured. Phrase of mouth will probably be used, in order that networking by way of household and pals will Help inform new and present clients about our merchandise. III. Alternative and Problem Analysis Strengths * Treasure Chest is the primary and solely memento store situated contained in the college. We provide distinctive and one in every of variety souvenirs, designs is particularly made by us. * Some equipment are handmade and is unquestionably to be integrated with high quality. * We’re composed of inventive workers and might work in concord. * We have now a good instructional background and might deal with a enterprise efficiently due to the standard training we had obtained. Weaknesses * The vary of our merchandise is taken into account small in relation to extra established companies. But this stuff are participating and personable. The situation of the shop can’t be simply seen from afar and is just too removed from the doorway that guests may not discover it. * Our schedules may not be appropriate for working the enterprise. Alternatives * Specialised souvenirs equivalent to t-shirts are quickly growing in reputation. * Teenagers these days demand for a prime quality product that’s nonetheless consistent with the present pattern and vogue. * Web is nearly accessible for all and we will use this for selling our product Threats * As the primary and solely memento store contained in the campus, opponents may emerge all of a sudden. Because of unstable financial circumstances, costs may also change drastically particularly from our provider. * The present pattern might shift unexpectedly. * The enterprise will probably be not be operational in all days particularly holidays. IV. Aims Within the following years of Treasure Chest’s operation, we’re planning so as to add extra product line so clients wouldn’t be wanting for the merchandise we don’t provide. An internet site will probably be additionally developed throughout the first yr of operation to Help us promote our product extra apart from the word-of-mouth.
We’re additionally anticipating to have a rise within the proportion of our returning clients to five% and on the identical time, additionally enhance the variety of new clients. The determine above is projected gross sales forecast. We are able to see that the store enhance in gross sales throughout December due to the present –giving observe throughout Christmas, many college students selected to purchase objects from Treasure Chest and make them as a present. We are able to additionally see that there’s declining gross sales in each finish of every semester for most of scholars are on their trip and can go to highschool seldom.
On this month, the gross sales are principally from the guests who enter the college for inquiry functions and enrolment. Treasure chest expects to generate reasonable earnings for the primary yr of operation and steadily enhance the revenue within the following years. One other goal of the enterprise is to extend the client’s satisfaction and reduce their complaints by attending to their wants. V. Marketing Technique Though Treasure Chest merchandise are high-end and trendy, our pricing construction stays inexpensive and in-line with different specialty present retailers.
Our pricing construction can also be based mostly on the worth the shoppers place on these merchandise. We’ll promote the product by first introducing it to our pals and let the word-of-mouth to occur. Promos will probably be additionally accessible just like the reductions and purchase 1 take 1 for some gradual transferring objects in order that we will showcase new merchandise. Furthermore, we will promote utilizing completely different social networking websites just like the fb and twitter for free. One other factor is that, establishing a rapport and reference to the client immediately impacts a enterprise’ gross sales.
That’s why a suggestion/remark field will probably be accessible to clients close to the store’s entrance. This gives Treasure Chest with direct buyer suggestions regarding areas of enchancment or enhancements. Coaching staffs are also within the listing for it would Helpance on how they convey with clients correctly and the right way to construct a good sound relationship with them. This coaching can even make staffs to be extra useful and personable assuring clients’ satisfaction and exceeding their expectations and desires. For the gross sales to extend, Treasure Chest wants to remain near the product and market traits.
Treasure Chest will proceed to develop inventive and trendy merchandise that may proceed to strengthen our model positioning and firm picture. VI. Actions Plan 1. Retailer Location Confirmed * Performed on Could four, 2013 * By Kerwin Austria * zero. 00php 2. Grand Opening Commercial * Performed from Could 27, 2013 to June eight, 2013 * By the entire firm * 1500. 00php Three. Commercial via Social Networking Websites * Performed from June 9, 2013 to June 9, 2015 * By Ardee Casimiro and Julius Rosella * zero. 00php four. Prepare Staffs * Performed from July 13, 2013 * By Juan Paolo Terrobias * 7500. 00php 5.
Develop inventive and new fashionable merchandise * Performed from August 21, 2013 to December 31, 2014 * By Joveln Alvarado and Thyrone Blasco VII. Projected profit-and-loss assertion The revenue and loss figures present Treasure Chest balances on the knife fringe of profitability. The house owners are conscious that they might forego salaries in any given month to insure profitability and optimistic money stability. VIII. Controls As Treasure Chest operates, all of the members are accountable in monitoring the plans we had made. Controlling ought to be completed with a purpose to be certain that the enterprise nonetheless transferring to realize its objectives.
When drawback arises, we must always decide the methods on the right way to resolve it so if the identical drawback occurs once more, we will simply high it. Requirements will probably be additionally set and will probably be adopted by measuring the worker’s efficiency. As an example, our craftsmen should keep a rejection price of no more than 2% and should full their work inside a week of the task. After evaluating the worker’s efficiency, taking corrective actions would be the subsequent step to boost poor efficiency and to nonetheless set up a higher working high quality. Prospects are additionally one of many essential components.
With the Helpance of the remark field, we can know their feedbacks, feedback and recommendations, we will additionally modify our advertising and marketing plan with the outcomes of suggestions thus growing the visitor satisfaction and minimizing our value, for instance a newly product we launch will not be common on them. Precise gross sales within the goal market are in comparison with the advertising and marketing plan projections to see if any adjustments have to be made. If gross sales are down, then additional market analysis must be completed to see why the audience will not be responding to the advertising and marketing. Budgeting will probably be additionally completed to attenuate spending and maximize profitability.

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