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Posted: February 17th, 2022
Health Care Consumerism
APA format with references.
State of affairs: A pharmaceutical firm goes to be promoting a brand new brand-name prescription drug to deal with allergy symptoms. You will have been employed to Help them market this product to particular person and trade.
Describe one particular person and one trade shopper for the prescription drug product within the supplied state of affairs. Analyze shopping for behaviors and traits of those shoppers. Advocate methods to market this product to the shoppers you recognized. Embody methods for the totally different levels of the product’s life cycle. Defend or argue your suggestions. Help your response by figuring out and explaining key factors and/or examples.
Assets:
1. Thomas, R. Ok. (2015). Advertising well being providers (third ed.) Chicago, IL. Health Administration Press. Chapters 5 and eight
2. Kash, B. A., & Deshmukh, A. A. (2013). Creating a strategic advertising and marketing plan for bodily and occupational remedy providers: A collaborative mission between a vital entry hospital and a graduate program in well being care administration. Health Advertising Quarterly, 30(three), 263-280
three. Moran, M. E., & Baum, N.H. (2012). Advertising and medication: A questionable combine. The Journal of Medical Observe Administration, 28(1), 33-36
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