Posted: February 17th, 2022

Compative Study on Nokia and Samsung

PROJECT REPORT ON COMPARATIVE STUDY BETWEEN NOKIA AND SAMSUNG FOR YOUTH GENERATION Submitted By Sathya priya . V TABLE OF CONTENT CHAPTER| CONTENTS | PAGE. NO| 1| INTRODUCTION 1. 1. Overview of Trade as a complete 1. 2. Nokia- Profile of the Group 1. Three Samsung –Profile of the Group | | 2 | 2. 1. Assessment of literature2. 2 . Significance2. Three. Managerial usefulness of the study2. Four. Comparative options of the study2. 5. Objectives2. 6. Scope of the Study2. 7. Limitation of the research| | Three. . 5. | REARCH METHODOLOGYDATA ANALYSIS FINDINGSANNEXUREAPPENDIX BIBLIOGRAPHY| | LIST OF TABLES S. NO| PARTICULARS| PAGE NO| Four. 1| Desk displaying Manufacturers that are utilized by the respondents| | Four. 2| Desk displaying proportion of people that wish to purchase a great model cellular. | | Four. Three| Desk displaying manufacturers which have one of the best battery backup. | | Four. Four| Desk displaying depicts the options that most closely fits model. | | Four. 5| Desk displaying standards on which Nokia is rated| | Four. 6| Desk displaying standards on which Sony Ericson is rated. | | Four. 7| Desk displaying standards on which Micromax is rated. | Four. eight| Desk displaying standards on which Black berry is rated. | | Four. 9| Desk displaying standards on which Samsung is rated. | | Four. 10| Desk displaying Satisfaction degree of service supplied by Nokia service centre. | | Four. 11| Desk displaying depicts the options that most closely fits model. | | Four. 12| Desk displaying the manufacturers which have the higher model picture. | | Four. 13| Desk displaying manufacturers which have largest service community. | | Four. 14| Desk displaying satisfaction degree of service supplied by Samsung service heart| | LIST OF CHART S. NO| PARTICULARS| PAGE NO| Four. | Chart displaying manufacturers that are utilized by the respondents| | Four. 2| Chart displaying proportion of people that wish to purchase a great model cellular| | Four. Three| Chart displaying reveals manufacturers which have one of the best battery backup. | | Four. Four| Chart displaying the depicts the options that most closely fits model. | | Four. 10| Chart displaying Satisfaction degree of service supplied by Nokia service centre. | | Four. 11| Chart displaying depicts the options that most closely fits model. | | Four. 12| Chart displaying the manufacturers which have the higher model picture. | | Four. 13| Chart displaying the manufacturers which have the higher model picture. | Four. 14| Chart displaying satisfaction degree of service supplied by Samsung service heart. | | CHAPTER-1- INTRODUCTION 1. 1OVERVIEW OF INDUSTRY AS A WHOLE In at this time’s world, most individuals talk via the use mobile telephones. It is exhausting to imagine that fifteen years in the past cell telephones have been a rarity. Under is a historical past chronicling the daybreak of the mobile phone to its present state. 1843-Faraday uncovered his nice advances of nineteenth-century science and know-how and his discoveries have had an incalculable impact on technical improvement towards mobile phone improvement. 1865 – Dr.
Mahlon Loomis of Virginia, a dentist, might have been the primary individual to speak via wi-fi by way of the ambiance. Between 1866 and 1873 he transmitted telegraphic messages at a distance of 18 miles between the tops of Coshocton and Beorse Deer Mountains, Virginia. 1973 – Dr Martin Cooper is taken into account the inventor of the primary transportable handset. Dr. Cooper, former basic supervisor for the methods division at Motorola, and the primary individual to make a name on a transportable mobile phone. 1973 – Dr. Cooper arrange a base station in New York with the primary working prototype of a mobile phone, the Motorola Dynastic.
Mr. Cooper and Motorola took the cellphone know-how to New York to indicate the general public. 1977 – Cell telephones go public. Public mobile phone testing started. Town of Chicago was right here the primary trials started with 2000 prospects and ultimately different mobile phone trials appeared within the Washington D. C. and Baltimore space. Japan started testing mobile phone service in 1979. 1988 – This yr modified most of the applied sciences that had change into typical up to now. The Mobile Expertise Trade Affiliation (CTIA) was developed to put down sensible targets for mobile phone suppliers.

In line with the Mobile Telecommunications Trade Affiliation, at this time there are greater than 60 million prospects with mobile telephones, although wi-fi service was simply invented practically 50 years in the past. The mobile enterprise was a $Three million market 25 years in the past and has grown more and more to shut to a $30 billion per yr business 1. 2. NOKIA -PROFILE OF THE ORGANIZATION Nokia’s historical past begins in 1865, Because of the European industrialization and the rising consumption of paper and cardboard Nokia quickly turned profitable. Nokia’s Cable Work’s Electronics division began to conduct analysis into semiconductor know-how within the 1960? s.
This was the start of Nokia’s journey into telecommunications. Nokia at this time is a world chief in cellular communications, driving the expansion and sustainability of the broader mobility business. Nokia connects folks to one another and the data that issues to them with easy-to-use and revolutionary merchandise like cell phones, units and options for imaging, video games, media and companies. Nokia offers tools, options and companies for community operators and firms. The corporate contains 4 enterprise teams; Cellular Telephones; Multimedia; Networks and Enterprise Options. On this mission I might be focusing solely on the cellular Cellphone usiness of Nokia in India. Nokia Company engages within the manufacture of cellular units and cellular networks. It additionally offers tools, options, and companies for community operators, service suppliers, and firms. The corporate operates in 4 segments: Cellular Telephones, Multimedia, Enterprise Options, and Networks. The Cellular Telephones section presents cell phones and units based mostly on GSM/EDGE, 3G/WCDMA, and CDMA mobile applied sciences. The Multimedia section allows to create, entry, and share multimedia within the type of superior cellular multimedia computer systems and functions with connectivity over a number of know-how requirements.
The Enterprise Options section presents varied merchandise and options, together with enterprise-grade cellular units, underlying safety infrastructure, software program, and companies for companies and establishments. The Networks section offers community infrastructure, communications, and networks service platforms, in addition to skilled companies to operators and service suppliers. It focuses on the GSM household of radio applied sciences; networks with Web Protocol and multi entry capabilities; and skilled companies.
The corporate additionally develops cellular WiMAX options. Nokia sells its merchandise to operators, distributors, unbiased retailers, and company prospects. It has its operations in Europe, the Center East, Africa, China, the Asia-Pacific, North America, and Latin America. The corporate was based in 1865 and relies in Espoo, Finland. Imaginative and prescient: Life Goes Cellular * Ten years in the past, Nokia had a imaginative and prescient that appeared revolutionary for the instances: Voice Goes Cellular! As historical past reveals, this imaginative and prescient turned actuality in an extremely brief period of time. With greater than 1. billion cell phone subscriptions globally – and extra cell phones than fixed-line telephones in use – reveals that mobility has remodeled the way in which folks reside their lives Enterprise Mission: Connecting Individuals * By connecting folks, they Help fulfill a elementary human want for social connections and contact. Nokia builds bridges between folks – each when they’re far aside and face-to-face – and additionally bridges the hole between folks and the data they want. As a market chief, one of the best contribution we are able to make to the worldwide group is to conduct our enterprise in a accountable means.
This perception drives our dedication to creating ethically sound insurance policies and rules that information us in our work. Our Company Accountability (CR) agenda is framed across the Nokia Values and is carried out in all facets of our work to make sure buyer satisfaction and respect, and additionally to help us in embracing renewal and striving for achievement. By striving to incorporate all members of Nokia’s group on this course of, we’re demonstrating our general dedication to the assumption that duty is all people’s enterprise.
On this part one can find details about our technique and method, navigating the hyperlinks above will provide you with extra concrete data on our Company Accountability actions. Imaginative and prescient Nokia‘s imaginative and prescient is a world the place everyone seems to be related. With cellular subscriptions about to succeed in 4 billion, we’re nearer to our imaginative and prescient than anybody may have imagined only a few years in the past. Our enterprise advantages folks, communities and the setting in new and thrilling methods. As our enterprise expands, so do our duties. This sense of company duty (CR) is a elementary a part of who we’re.
Contemplating the broader impression of our actions is embedded within the Nokia Values, which information our habits, and within the Nokia Code of Conduct, which supplies steerage to our on a regular basis work. International challenges comparable to local weather change and poverty concern us all. As a enterprise that impacts the lives of billions around the globe, Nokia is in a key place to supply options to those challenges. Participating you: For us, ‘participating you’ incorporates the ‘buyer satisfaction’ worth and offers with participating all our stakeholders, together with workers, in what Nokia stands for on this planet.
Reaching collectively: ‘Reaching collectively’ is greater than collaboration and partnership. In addition to belief, it entails sharing, having the proper mind-set and working in formal and casual networks. Ardour for innovation: ‘Ardour for innovation’ relies on a need we have now to reside our goals, to seek out braveness and make the leap into the long run via innovation in know-how, methods of working and via understanding the world round us. Very human: Being ‘very human’ encompasses what we provide prospects, how we do enterprise and the impression of our actions and habits on folks and the setting.
It’s about being very human on this planet – making issues easy, respecting and caring. In brief, our need is to be a really human firm. For extra data on the Nokia Approach and Nokia Values, go to Nokia as an employer inside careers. 1. Three. SAMSUNG – PROFILE OF THE ORGANIZATION In 1938 the Samsung’s fonder byung –chull lee ser up a commerce export firm in Korea, promoting fish greens and fruit to china . inside a decade Samsung had flour mills and confectionary machines and change into a co-operation in 1951. Humble beginnings.
From 1958onwards Samsung started to broaden into different industries comparable to monetary, media, chemical and ship constructing all through the 1970’s . in 1969, Samsung electronics was established producing what Samsung is most well-known for tv, cell phones (througout90’s), radios, pc parts and different electronics units. 1987 founder and chairman, byung-chull lee handed away and kun-hee lee took over as chairman. Within the1990’s Samsung started to broaden globally constructing factories within the us, Britain, Germany Thailand Mexico Spain and china till 1997
In 1997 practically all Korean enterprise shrunk in measurement and Samsung was no exception. They offered enterprise to alleviate debt and reduce workers down decreasing personnel by 50,000. However due to the digital business they handle to curb this and proceed to develop. The historical past of Samsung and cell phones stretches again to over 10 years . in 1993 Samsung developed the lightest cell phone of its period the SCH 800 and it was accessible on CDMA networks. Then they developed sensible cellphone and a cellphone mixed mp3 participant in direction of the tip of the 20th century . to this date Samsung are devoted to the 3g business . aking video, digicam telephones at a velocity to maintain up with shopper demand . Samsung has made regular development within the cellular business and are at the moment second however competitor Nokia is forward with greater than 100%enhance in shares. VISION OF THE COMPANY Main the digital convergence revolution “GROWING TO BE THE BEST” As part of imaginative and prescient Samsung has mapped out a selected plan of reaching $400 billion in income & changing into one of many world’s prime 5 manufacturers by 2020 MISSION OF THE COMPANY “DIGITAL –E COMPANY” enthusiastic about future to serve higher companies to the folks available in the market of telecommunications THE SAMSUNG PHILOSOPHY
At Samsung we observe a easy enterprise philosophy to commit our expertise and know-how to creating superior merchandise and companies that contribute to a greater world society. Day by day folks convey this philosophy to life . Samsung leaders seek for the brightest expertise from around the globe, and give them the sources they have to be one of the best at what they do . The result’s that each one of their merchandise from reminiscence chips that Help enterprise retailer important data to cell phones that join folks throughout continents have the ability to complement lives and that’s what making a greater world society is all about. VALUES
Samsung imagine that by dwelling by sturdy values is the important thing to enterprise. At Samsung a rigorous code of conduct and these core values are on the coronary heart of each resolution they make . PEOPLE Fairly merely, an organization its folks. At Samsung, we’re devoted to giving our folks a wealth of alternatives to succeed in their full potential EXCELLENCE The whole lot we do at Samsung is pushed by an unyielding ardour for excellence and an unfaltering dedication to develop one of the best merchandise and companies on the market. CHANGE In at this time’s quick paced world economic system, change is fixed and innovation is crucial to an organization’s survival.
As we have now accomplished for 70 years, we set our sights on the long run ,anticipating market wants and calls for so we are able to steer our firm in direction of long run success . INTIGRITY Working in an moral means is the foundations of our enterprise . all the things we do is guided by an ethical compass that ensures equity respect for all stakeholders and full transparency. CO-PROSPERITY A enterprise can’t be profitable except it creates prosperity and alternative for others . Samsung is devoted to being a socially and environmentally accountable company citizen in each group the place we function across the globe. PRINCIPLES OF THE COMPANY We adjust to legal guidelines and moral requirements. * We respect prospects, shareholders and workers. * We’re socially accountable company citizen. * We look after the setting well being and security. * We preserve a clear environmental tradition. MARKETING STRATEGY OF SAMSUNG * Aggressively hawking flips tops and clamshells with polyphonic ring tones and colour display. * Nationwide distributer and retail presence within the shopper sturdy market. * Samsung has been related to the Lakme India vogue week for its cell phones the corporate used the LIFW 2005 as a platform to launch D-500,world’s greatest cell phone within the Indian market. Arrange a hand set manufacturing facility in India CHAPTER-2 2. 1. REVIEW OF LITREATURE A Assessment of literature helps the researcher to have data in regards to the associated research accomplished by others; the next analysis research have been noticed. John Ribeiro, IDG Information Service (Apr 27, 2012) Samsung beat Nokia to the highest place within the world handset market within the first quarter of 2012, analysis corporations Technique Analytics and IHS iSuppli mentioned Friday. The analysis corporations nonetheless disagreed on Samsung’s Smartphone shipments within the first quarter wit iSuppli giving Apple the highest place in sensible telephones, whereas Technique Analytics known as in favor of Samsung.
The Korean firm shipped 93. 5 million handsets within the first quarter, up from 69 million models a yr earlier, for a 25 p.c share of the market, at the same time as world handset shipments grew a bit of over Three p.c yearly to succeed in 368 million models within the quarter, Technique Analytics mentioned. How Samsung moved Nokia’s Cheese (Enterprise In the present day dated Could 2012): A comparative research reveals How Samsung as a model within the period of sensible telephones over took the enterprise of Nokia in India. Nokia’s competing sensible telephones have been virtually no match for Samsung’s.
It was not till February 2011 Finnish reply to the Galaxy happened within the type of the Lumia cellphone out of the Nokia-Microsoft tie-up in February 2011. The Lumia collection obtained rave critiques internationally however sells simply two telephones in India – one at Rs 25,000 and a less expensive one at greater than Rs 15,000. The units are means too costly going by costs Indians are used to, says Anshul Gupta, analyst at analysis agency Gartner. Why Nokia misplaced its market management in Indian market: An in depth research was carried out on how and the place Nokia had misplaced its market management to competitors. “A brand new OS is sort of a new faith,” D.
Shivakumar, Nokia’s Senior Vice President of gross sales for India, Center East and Africa, indicating the market takes time to just accept a totally new product line. He factors to the 13 awards the yet-to-be-launched Lumia 900 gained at this January’s Client Electronics Present in Las Vegas for instance of its capacity to wow prospects. How Nokia is among the many prime 5 Most Trusted Manufacturers regardless of shaken repute (The Financial Occasions November 2012): This research reveals How Nokia as India’s main cell phone for a big a part of its existence was constructing not simply its model however a brand new class by way of its early advert campaigns and commercials.
In line with Nikunj Daga The findings suggested that buyers most popular Nokia over all different manufacturers resulting from options of the cellphone. Options comparable to consumer friendliness, tough and robust physique, lengthy life and so forth have been believed to be the explanations of success. Although the advertising and marketing methods have been aggressive, they weren’t the explanations for top market share of the corporate. James Crawshaw, European telecom and know-how analyst at S;P Capital IQ, is unequivocal about the place Samsung is getting it proper and Nokia improper. Nokia’s success [lies] not in growing market share however in growing its sensible telephones portfolio,” he says in a cellphone interview. Nokia’s earnings, he insists, want to return from high-end telephones like that of Samsung’s Android telephones. Scores agency Normal & Poor’s downgraded Nokia beneath funding grade in April. 2. 2. SIGNFICANCE OF THE STUDY The current research is sort of important as a result of it discusses values cultures imaginative and prescient, mission and methods of two firms . Nokia and Samsung to make comparative Assessment between these two firms it identifies the present ositions of the corporate . The report finds that prime high quality and superior applied sciences are essential issue for Nokia’s success furthermore they’re concentrating on ne space that’s telecommunication whereas Samsung is indulging in lots of areas Furthermore the opposite discovering is that Nokia’s monetary place is surpassing its opponents within the telecommunications report concludes that Nokia has established its management in telecom firms Samsung is gaining its space in type standpoint or superior options of their merchandise. 2. Three. MANAGERIAL USEFULLNESS OF THE STUDY
Managerial usefulness of the research is to research the comparative research between Nokia and Samsung. examine between there market methods and to learn about there imaginative and prescient mission and there future plans the respondents have been discussing the questions previous to reply thus there might be biasness completely different promotional schemes weren’t recognized by the respondents. The shopper Assessment of this coursework highlighted that the higher section of the inhabitants are the foremost shoppers of cell phones in depth analysis was performed into methods being applied for the agricultural market . he outstanding manufacturers in Indian mobile telephones are Nokia and the Samsung . Nokia has the one largest market share in India of 60%and the we have now observed that Nokia is the one competitor of Samsung however Nokia’s main competitor is Sony Ericson since these are very outstanding gamers available in the market 2. Four. COMPARATIVE FEATURES OF THE STUDY Evaluating Nokia cell phones Vs Samsung cell phones, one can clearly see that each the businesses are working exhausting to provide customers handsets which is able to make them extra interacting. PRLog (Press Launch) – Aug. , 2009 – Excessive tech Nokia cell phones have created a wave in cell phone market via out UK. Many firms are launching cell phones starting from primary to excessive finish section with innovative know-how to seize a good place in market. Nokia and Samsung are amongst these firms which have given some superior handsets to customers. Their cell phones are usually not solely dependable by way of sturdiness but additionally allow customers to do various things with them. BY evaluating cell phones of each the businesses we are able to know what customers can get by shopping for their merchandise . Design and Digital camera
Model is what issues to customers therefore, each the businesses make investments ample time in designing of cell phones earlier than launching them. Samsung cell phones are little bit superior than Nokia cell phones by way of digicam high quality as firm has already give you a 12 mega pixel digicam in Samsung M8910 pixon 12 whereas Nokia has supplied its highest eight mega pixel digicam in Nokia N86. Although Nokia cell phones are fabricated with world well-known Carl Zeiss lenses that are absent in Samsung. Display screen Each Nokia and Samsung cell phones have among the finest high quality screens supported with excessive decision to provide customers greatest viewing expertise.
The Nokia N97( http://www. 3contractmobilephones. co. uk/nokia_mobile_phone… ) has Three. 5 inches huge display with decision of 360 x 640 pixels and 16 million colors. The identical specification will be present in Samsung B7610. Being the essential characteristic, each the businesses attempt to present greatest accessible show display relying on vary of the cell phone. Information With the appearance of 3G, Nokia cell phones and Samsung cell phones have tried to combine this characteristic of their handsets. With 3G one can connect with excessive velocity cellular broadband to discover. 2. Four.
OJECTIVES OF THE STUDY * To know in regards to the mobile industries. * To Help shoppers to know in regards to the firms their merchandise and the long run over comings * To know in regards to the model Nokia and the Samsung their merchandise, market methods, values mission adopted within the mobile firms. * To know shopper habits in direction of Nokia and Samsung. 2. 5. SCOPE OF THE STUDY As studying is the human exercise and is as pure ,as respiratory regardless of of the actual fact the educational is all pervasive in our lives, psychologists don’t agree on how studying takes place . ow people study s a matter of curiosity to entrepreneurs they need to train shoppers of their roles as their roles as shoppers. They need shoppers to find out about their merchandise product attributes, potential shoppers profit, learn how to use, preserve and even eliminate the product and the brand new methods of behaving that can fulfill not solely the buyer wants, however the marketer’s aims. The scope our research restricts itself to the Assessment of CONSUMER BEHAVIOR, notion of Nokia and Samsung. 2. 6. LIMITATIONS OF THE STUDY * The findings of the research might be based mostly on opinion of the respondents, which can be based mostly. The research is confined to Coimbatore youth inhabitants * Lack of time and finance might stop from finishing up in depth research. CHAPTER-Three RESEARCH METHDOLOG Analysis comprise defining and redefining issues, formulating speculation or advised options; gathering, organizing and evaluating information; making deductions and reaching conclusions; and ultimately fastidiously testing the conclusions to find out whether or not they match the formulating Speculation. In brief, the seek for Data via Goal and Systematic methodology of discovering options to an issue is Analysis. Analysis Design
Sort of Analysis: – Descriptive analysis Descriptive analysis contains Surveys and fact-finding enquiries of various varieties. The primary attribute of this methodology is that the researcher has no management over the variables; he can solely report what has occurred or what is occurring. Information Supply: * There are two forms of information. Main Information: * The info was primarily obtained from the folks suggestions on the questionnaire which was distributed by the group members at varied locations Secondary Information: * The secondary information was obtained from varied journals, web, magazines and so forth.
Analysis Devices Chosen instrument for Information Assortment for Survey is Questionnaire. Pattern Design Who’s to be surveyed? The advertising and marketing researcher should outline the goal inhabitants that might be sampled. The pattern Unit taken by me; Normal public of youth inhabitants, completely different gender and completely different professions. Extent:- The place the survey needs to be carried out? I’ve coated total Coimbatore metropolis for the survey Time Body:- When the survey needs to be performed? I performed my survey for 1week Sampling Body:- The supply from which the pattern is drawn Sampling Approach: –
How ought to the respondent be chosen? Within the Venture sampling is finished on foundation of Likelihood sampling. Among the many chance sampling design the sampling design chosen is stratified random sampling. As a result of on this survey I had stratified the pattern in numerous gender and completely different career Pattern Dimension/ Inhabitants Dimension: – How many individuals needs to be surveyed? My pattern measurement is 55 Instruments of study:- Easy proportion Assessment and weighted common are used for the research. bar chart have been additionally used to this research. Based mostly on these outcomes, conclusions have been drawn and recommendations got. 1.
Easy proportion Assessment:- This methodology relies on the opinion of respondents proportion is been calculated for respective scale of one another issue Easy proportion is calculated through the use of the next method Easy proportion = [Total respondents/Total number of respondents]*100. 2. Weighted common methodology:- In weighed common methodology the imply during which every merchandise being averaged is multiplied by a quantity (weight)the result’s summed and the entire is split by the sum of weights. Weighted averages are used expensively in descriptive statistical Assessment comparable to index quantity.
It could additionally known as as weighed imply. Weighed common = [N1*A1+N2*A2+N3*A3…………+Nn*An] —————————————————- [N1+N2…………………. Nn] Weighed common =wx/n . CHAPTER-Four DATA ANALYSIS Desk -Four. 1 1. The beneath desk reveals Manufacturers that are utilized by the respondents. CRITERIA | NO. OF RESPONDENTS| PERCENTAGE | NOKIA| 19| 35 %| SAMSUNG | 22| 40 %| SONY| Three| 5 %| BLACKBERRY | Three| 5 %| MICROMAX| 5| 10 %| OTHERS| Three| 5 %| TOTAL| 55| 100%| INTERPRETATION:
From the above desk, out of 55 respondents 35% of respondents have been utilizing Nokia, 40% of Respondents utilizing Blackberry, 10% of respondents have been utilizing Micromax and 5% of respondents have been respondents utilizing Blackberry, 10% of respondent have been utilizing Micromax and 5% of respondents have been dents have been utilizing Samsung, 5 % of respondents have been utilizing Sony, 5% of respondents have been utilizing Blackberry, 10% of respondent have been utilizing Micromax and 5% of respondents have been utilizing others. Chart -Four. 1 1. The beneath chart reveals manufacturers that are utilized by the respondents . Desk-Four. 2 2. The beneath desk reveals proportion of people that wish to purchase a great model cellular?
PARTICULAR| NO. OF RESPONDENTS| PERCENTAGE | NOKIA| 10| 18%| SAMSUNG| 14| 25%| SONY| 1| 2%| BLACKBERRY| Four| 7%| APPLE| 24| 44%| HTC| 1| 2%| OTHERS| 1| 2%| TOTAL| 55| 100| INTERPRETATION: From the above desk out of 55 respondents, 18% of respondents are want to purchase Nokia, 25% of respondents are want to purchase Samsung, 2% of respondents are want to purchase Sony,7% of respondents are want to purchase Blackberry,44% of respondents are want to purchase Apple , 2% of respondents are want to purchase HTC, and 2% of respondents are want to purchase Chart -Four. 2 2. The beneath chart reveals proportion of people that wish to purchase a great model cellular?
Desk -Four. Three Three. The beneath desk reveals manufacturers which have one of the best battery backup. PARTICULAR| NO. OF RESPONDENTS| PERCENTAGE | NOKIA| 25| 45%| SAMSUNG | 15| 27%| SONY| Three| 5%| BLACKBERRY | 2| Four%| MICROMAX| 1| 2%| OTHERS| eight| 15%| TOTAL| 55| 100%| INTERPRETATION: From the above desk, out of 55 respondents 45% of respondents are point out that Nokia have one of the best battery again up,27%of respondents are point out the Samsung ,5% of respondents are point out the Sony ,Four% of respondents are point out the Black berry ,2% of respondents are point out the Micromax,15% of respondents are point out the others.
Chart -Three Three. The beneath chart reveals manufacturers which have one of the best battery backup. Desk -Four. Four Four. The beneath desk depicts the options that most closely fits a model Standards | Nokia | Share | Samsung | Share | Others | Share | Whole | Reliability | 29| 53%| 20| 36%| 6| 11%| 100%| Android | 12| 22%| 35| 64%| eight| 14%| 100%| Music | 26| 47%| 22| 40%| 7| 13%| 100%| Digital camera image readability (megapixel)| 21| 38%| 23| 42%| 11| 20%| 100%| Social networking | 28| 50%| 22| 40%| 5| 10%| 100%| Contact display | 16| 29%| 31| 56%| eight| 15%| 100%|
Economically price ticket | 22| 40%| 20| 36%| 13| 24%| 100%| INTERPRETATION: * From the above desk out of 55 respondents, a lot of the respondents want Nokia as dependable. 36% of respondents are want Samsung and 11%of respondents are want others. * Within the above desk 64% of respondents are want android facility in Samsung ,22% of respondents are want Nokia and 14% of respondents are want others. * Within the above desk 47% of respondents are want music in Nokia ,40% , of respondents are want Samsung and 13% of respondents are want others. Within the above desk 42% of respondents are want Samsung within the class of digicam image readability,38% of respondents are want Nokia ,and 20 % of respondents are want others. * Within the above desk 50% of respondents are want Nokia within the standards of social networking ,40% of respondents are want Samsung, and 10% of respondents are want others. * Within the above desk 56% of respondents are want Samsung within the standards of contact display , 29% of respondents are want Nokia, and 15% of respondents are want others. Within the above desk 40% of respondents are want Nokia within the standards of economically price ticket,36% of respondents want Samsung and 24% of respondents are want others. Chart -Four. Four Four. The beneath desk depicts the options that most closely fits a model Desk -Four. 5 5. The beneath desk reveals standards on which Nokia is rated. Standards | 1| 2| Three| Four| 5| Whole | Weighed common | Rank | Upkeep | 20| 36| 27| 20| 15| 118| 2. 14| Three| Sturdiness | 40| 14| 9| eight| 15| 86| 1. 56| 1| Model/design | 5| 20| 6| 120| 40| 191| Three. 47| 6| Color | 1| eight| 30| 100| 75| 214| Three. 89| eight|
Dimension | 2| 6| 75| 60| 50| 193| Three. 50| 7| Value | 2| 70| 30| 20| 15| 142| 2. 58| Four| Availability | 32| 16| 30| 12| 10| 100| 1. 81| 2| Mild weight | 5| 6| 12| 60| 140| 223| Four. 05| 9| Consolation | 15| 24| 18| 10| 10| 179| Three. 25| 5| INTERPRETATION: From the above desk Nokia occupies first place in sturdiness, second place in availability, third place in upkeep, fourth place in value, fifth place in consolation, sixth place in type and design, seventh place in measurement, eight place in color and lastly nineth place in mild weight. It reveals the rank of Nokia telephones.
Desk -Four. 6 6. The desk beneath reveals standards on which Sony Ericson is rated. Standards | 1| 2| Three| Four| 5| Whole | Weighed common | Rank | Upkeep | 5| 6| 30| 80| 85| 206| Three. 74| 5| Sturdiness | Three| Four| 18| 76| 125| 226| Four. 10| eight| Model/design | 35| 20| 15| 12| 10| 92| 1. 67| 1| Color | 30| 30| 6| 12| 25| 103| 1. 87| 2| Dimension | 18| 30| 36| 40| 50| 174| Three. 16| Three| Value | 2| 6| 30| 100| 75| 213| Three. 87| 6| Availability | Four| 10| 66| 56| 50| 186| Three. 38| Four| Mild weight | 5| 6| 12| 60| 140| 223| Four. 05| 7| Consolation | Three| Four| 75| 160| 50| 292| 5. 30| 9| INTERPRETATION:
From the above desk SONY ERICSON occupies first place in type and design , second place in color, third place in measurement, fourth place in value, fifth place in upkeep, sixth place in value, seventh place in mild weight, eighth place in sturdiness and lastly ninth place in consolation. It reveals the rank of SONY ERICSON telephones. Desk Four. 7 7. The desk beneath reveals standards on which Micromax is rated. Standards | 1| 2| Three| Four| 5| Whole | Weighed common | Rank | Upkeep | 6| 10| 54| 40| 80| 190| Three. 45| Four| Sturdiness | Four| 14| 48| 80| 40| 186| Three. 38| Three| Model/design | 2| 6| 30| 32| 160| 230| Four. eight| eight| Color | 5| 6| 6| 60| 150| 227| Four. 12| 6| Dimension | 2| 6| 18| 36| 175| 237| Four. 30| 9| Value | 38| 18| 9| eight| 15| 88| 1. 60| 1| Availability | Three| Four| 18| 76| 125| 226| Four. 10| 5| Mild weight | 35| 20| 15| 12| 10| 92| 1. 67| 2| Consolation | 1| eight| 30| 48| 140| 227| Four. 12| 6| INTERPRETATION: From the above desk MICROMAX occupies first place in value, second place in mild weight, third place in sturdiness, fourth place in upkeep, fifth place in availability , sixth place in consolation and color, eighth place in type and design and lastly ninth place in consolation.
It reveals the rank of MICROMAX telephones. Desk -Four. eight eight. The desk beneath reveals standards on which Black berry is rated. Standards | 1| 2| Three| Four| 5| Whole | Weighed common | Rank | Upkeep | 18| 40| 27| 20| 15| 120| 2. 18| Three| Sturdiness | 10| 35| 5| Three| 2| 117| 2. 12| 2| Model/design | 12| 20| 84| 16| 5| 137| 2. 49| 6| Color | 9| 26| 75| 20| 15| 145| 2. 63| eight| Dimension | 5| 64| 39| 12| 10| 130| 2. 36| Four| Value | 5| 6| 12| 60| 140| 223| Four. 05| 9| Availability | 18| 24| 45| 24| 20| 131| 2. 38| 5| Mild weight | eight| 46| 45| 20| 20| 139| 2. 52| 7| Consolation | 39| 16| 9| eight| 15| 87| 1. 58| 1| INTERPRETATION:
From the above desk BLACKBERRY occupies first place in consolation, second place in sturdiness, third place in upkeep, fourth place in measurement, fifth place in availability, sixth place in type and design, seventh place in mild weight, eighth place in color and lastly ninth place in value. It reveals the rank of BLACKBERRY telephones. Desk -Four. 9 9. The desk beneath reveals standards on which Samsung is rated. Standards | 1| 2| Three| Four| 5| Whole | Weighed common | Rank | Upkeep | 2| 12| 30| 84| 80| 206| Three. 78| eight| Sturdiness | 7| 50| 54| 12| 10| 133| 2. 41| 2| Model/design | Three| 10| 105| 40| 10| 168| Three. 5| Four| Color | 15| 56| 18| 16| 15| 120| 2. 18| 1| Dimension | 2| 16| 96| 40| 15| 169| Three. 07| 5| Value | Four| 16| 90| 36| 20| 166| Three. 01| Three| Availability | 2| 10| 33| 132| 20| 197| Three. 58| 6| Mild weight | Three| 10| 18| 124| 50| 205| Three. 72| 7| Consolation | 1| eight| 30| 100| 75| 214| Three. 89| 9| INTERPRETATION: From the above desk SAMSUNG occupies first place in color, second place in sturdiness, third place in value, fourth place in type and design, fifth place in measurement sixth place in availability , seventh place in mild weight, eighth place in upkeep and lastly ninth place in consolation.
It reveals the rank of SAMSUNG telephones. Table4. 10 10. The beneath desk reveals Satisfaction degree of service supplied by Nokia service centre. S. NO| CRITERIA | NO. OF RESPONDENTS| PERCENTAGE| 1| Excessive glad| 19| 35%| 2| Glad| 26| 47%| Three| . Not glad| 10| 18%| INTERPRETATION: From the above desk, out of 55 respondents 35% of respondents are discovered to be extremely glad that the gaining satisfaction from service centre. 47% of respondents are discovered it to be glad, 18% of respondents are discovered to be not glad.
Chart-Four. 10 10. The beneath chart reveals Satisfaction degree of service supplied by Nokia service centre. Desk Four. 11 11. The beneath desk depicts the options that most closely fits a model Standards| Nokia | Share | Samsung | Share | Others | Share | Whole | In-built reminiscence | 31| 56%| 17| 31%| 7| 13%| 100%| Software program compatibility| 20| 36%| 31| 56%| Four| 7%| 100%| Audio output | 23| 42%| 21| 38%| 11| 20%| 100% | Appearances | 20| 36%| 28| 51%| 7| 13%| 100%| Equipment | 24| 44%| 21| 38%| 10| 18%| 100%| INTERPRETATION: From the above desk out of 55 respondents, 56% of respondents are majorly want Nokia has in-built reminiscence. 31% of respondents are want Samsung and 13%of respondents are want others. * From the above desk out of 55 respondents, 56% of respondents are majorly most popular Samsung has software program compatibility, 36% of respondents are want Nokia and 7% of respondents are want others. * From the above desk out of 55 respondents 42% of respondents are majorly most popular Nokia has audio output , 38% of respondents are want Samsung and 20% of respondents are want others. From the above desk out of 55 respondents, 51% of respondents are majorly most popular Samsung within the class of Appearances, 36% of respondents are want Nokia, and 13 % of respondents are want others. * From the above desk out 55 respondents 44% of respondents are majorly most popular Nokia within the standards of Equipment, 38% of respondents are preferring Samsung, and 18% of respondents are want others. Chart -Four. 11 11. The beneath chart depicts the options that most closely fits a model Desk Four. 12 12. The desk beneath reveals the manufacturers which have the higher model picture.
Particulars | No of respondents| Share | Nokia | 21| 38%| Samsung | 18| 33%| Others | 16| 29%| INTERPRETATION: From the above desk, out of 55 respondents, 38% of respondents are most popular Nokia have the higher model picture, 33% of respondents are want Samsung and 29% of respondents are want others. Chart Four-12 12. The desk chart reveals the manufacturers which have the higher model picture. Desk -Four. 13 13. The desk beneath reveals manufacturers which have largest service community Particulars | No of respondents| Share | Nokia| 24| 44%| Samsung | 21| 38%|
Others | 10| 18%| INTERPRETATION: From the above desk out of 55 respondents, 44% of the respondents most popular Nokia have largest service community, 38% of the respondents are want Samsung and 18% of the respondents are want others. Chart -Four. 13 13. The chart beneath reveals manufacturers which have largest service community. Desk-Four. 14 10. The beneath desk reveals satisfaction degree of service supplied by Samsung service heart. Particulars | No of respondents| Share | Extremely glad | 21| 38%| Glad | 18| 33%| Not glad| 16| 29%| INTERPRETATION:
From the above desk, out of 55 respondents 44% of respondents are discovered to be extremely glad that the gaining satisfaction from Samsung service centre. 38% of respondents are discovered it to be glad, 18% of respondents are discovered to be not glad. Chart -Four. 14 10. The beneath chart reveals satisfaction degree of service supplied by Samsung service heart. Ideas given by the folks …….. Throughout our survey we requested the folks to provide some recommendations to the compananies there may be comparable suggestion for each the businesses given by 25 peoples that they need to not enhance their costs.
And 1 recommendations given by just one individual out of 55 that’s mobile firms that there needs to be some operate to point the individual is driving this is not going to keep away from accidents throughout driving. CHAPTER-5 FINDINGS * 40% respondents are utilizing Samsung. * 44% of respondent are keen to purchase apple telephones. * 45% of respondents are selecting Nokia for one of the best battery again. * 53% of respondents want Nokia telephones as dependable. Three * 64% of respondents are selecting Samsung within the standards of android facility. * 47% of respondents are selects Nokia listening to greatest music. 42% of respondents are selecting Nokia for the web connection in social networking websites. * 56% of respondents select Samsung for contact sensitivity. * 40% of respondents are selecting Nokia for the value tags. * 56% of respondents are selecting Nokia for the reminiscence standing56% of respondents chooses Samsung has greatest software program compatibility. * 42% of respondents selecting Nokia for one of the best audio output. * Three. 37% of respondents are selecting Nokia for sturdiness as first place. * 1. 67% of respondents are selecting Sony Ericson for type and design as fist place. * 1. zero% of respondents are selecting Micromax within the standards of price ticket as first place. * 1. 58% of respondents are selecting Blackberry for consolation as first place. * 2. 18% of respondents are selecting Samsung for color as first place. * 47% of respondents are glad by the Nokia service centre. * 51% of respondents are selecting Nokia for look as greatest. * 44% of respondents are selecting Nokia for the equipment as one of the best. * 38% respondents are want Nokia for the higher model picture. * 44% of respondents are want Nokia have the biggest service community. 38% of respondents are extremely glad for the service present by the Samsung service centre. RECOMMENDATION After analyzing all the information we have now some suggestions comparable to:- Commercials: – Nokia use commercial mode of promotion after launching a brand new mobile phone available in the market. So folks don’t have a lot data about their newest fashions. Whereas Samsung have a number of advertisements in market earlier than launching it EXAMPLE: – * Giving commercial on tv or cable * Giving print media add which clarify all of the options of mobile phone SPECIAL SCHEMES: – Nokia all the time launch excessive vary merchandise.
So to extend the gross sales it has to provide commercial or particular low cost or particular schemes with each buy of recent mobile phone. Samsung have colour selection of their cell telephones as Nokia don’t have this a lot. CONCLUSION Nokia and Samsung section the market on an analogous foundation. Nonetheless, they’ve completely different interpretations Nokia has saturated the city market together with the B and C class cities and is now focusing on doubtlessly untapped markets. Samsung on the opposite hand has chosen to focus its energies on the B and C class cities since which it had not ventured into to date.
The outstanding manufacturers within the Indian mobile phone business are Nokia, Sony Ericsson, apple, and Samsung. Nokia has the one largest market share in India of 60%. We’ve analysed that Nokia is healthier than Samsung. Nokia and additionally on certainly one of its main opponents; Samsung since these are very outstanding gamers within the Indian market. BIBLIOGRAPHY BOOKS * Kothari, C. R. (2007), Analysis Methodology Strategies and Methods, INTERNET: 1. www. wikipedia. com 2. www. projectsmonitor. com Three. http://www. nokia. com Four. www. samsung . com 5. www. businesstoday . com 6. www. economictimes . com

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