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Posted: February 13th, 2022
Proposal
The project for this course will be developing a marketing plan for a New Product Development (NPD) idea. The assignment project will be a proposal describing your New Product Development (NPD) idea.
Proposal
The proposal must include 1 page describing the New Product Development (NPD) idea.
The proposal document must illustrate the two following ideas:
Consumer problem to be solved/gains to be provided
Nature of the proposed solution
The document must elaborate on the feasibility of the proposed solution, as well as a brief summary of available alternatives.
The final plan should illustrate the following points:
Consumer problem to be solved/gains to be provided
Nature of the proposed solution
Positioning statement
Details on a target market and market segmentation
Market analysis
SWOT analysis
Details on competing products or services
Assignment help – Discussions on differentiation from competition
discussion on market trends based on research
New product development process summary
Details on the process used to develop this hypothetical product
Assignment help – Discussion on how concept/product could be tested
Marketing strategy
Provide an overview of the planned marketing and advertising strategy
Provide more specific details and discussions on one of the following:
Integrated marketing communication plan
Logistics and distribution to include reverse logistics
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