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Posted: February 13th, 2022
Case assignment
READ THE CASE AND WATCH THE VIDEO TO RESPOND TO THE QUESTIONS:
video: https://on-line.fiu.edu/movies/?vpvid=8ebf267d84dd43d0bb655ce5dc8c7d9a
ANSWER THESE THREE QUESTIONS:
Question Assignment 1: Primarily based on the written case, summarize/describe the key points or challenges dealing with the advertising crew and Disney’s administration when planning and launching the brand new theme park situated close to Paris.
Question Assignment 2: Have any of you visited a Disney Park outdoors the USA?
Please share your expertise with the category. How does your expertise evaluate to the data introduced within the case historical past?
Question Assignment three: Primarily based on the case supplies, clarify how Disney maintains a constant world model.
ANSWER THESE TWO RESPONSES:
Response 1: how they venture the model globally. Every park is constructed with very particular care and requirements. Despite the fact that every park is situated all over the world, every time that you just stroll right into a Disney park you get the identical sensation. As said in case supplies the parks have one thing for everybody. Walt Disney’s imaginative and prescient has saved going with genuine cultural touches and themes tailor-made particularly to the situation. With the totally different lands, everybody of all ages is ready to get pleasure from a bit of the park and let their creativeness run free. Everybody who takes half in works on the parks has particular requirements they’ve to fulfill so that each Disney keep is similar anyplace you go. The corporate has mastered coaching its workers to the best requirements, being cultured and catering to the Disney magic and exploring individuals’s creativeness.
Response 2: Disney’s advertising crew and administration confronted many points once they tried launching the brand new theme park close to Paris. The primary situation was the costs to benefit from the sights and keep on the lodge. Households weren’t desirous to spend the $280 for a day move for the park, not to mention spend much more to remain contained in the lodge once they may spend much less at one of many prime accommodations in Paris. Hostility additionally arose throughout the planning course of because of the lack of ability to adapt to French tradition and habits. The food and drinks menu that was provided was one other problem they needed to face. Disney was misinformed that Europeans did not eat breakfast so when eating places downsized their menus, and a mass of individuals confirmed up within the morning to eat, they needed to modify. There was additionally a ban on alcohol within the park, which was a significant situation since French individuals are the most important customers of wine.
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